AI Insights · Timothy · March 2021
Top 5 iOS Food & Diet Tracking Apps in Europe: Q1 2021 Performance
An analysis of the top 5 food and diet tracking apps on the iOS platform in Europe for Q1 2021, showcasing trends in downloads, revenue, and active users. Insights from Sensor Tower reveal the market dynamics of this health-conscious category.
Top 5 iOS Food & Diet Tracking Apps in Europe: Q1 2021 Performance
The first quarter of 2021 brought varying performance trends for the top food and diet tracking applications on the iOS platform in Europe. Data from Sensor Tower provides a glimpse into how these apps fared in terms of downloads, revenue, and weekly active users.
YAZIO Calorie Counter & Diet, hailing from Germany, started the quarter with revenues peaking at around $471K in the first week of January, before experiencing a downward trend to about $143K by the end of March. Downloads for YAZIO showed a similar decline, starting at 152K and dropping to 71K. However, weekly active users increased from 1.19M to a peak of 1.35M in late February, before settling at 1.26M by quarter's end.
MyFitnessPal: Calorie Counter from the US showed a mixed revenue trend with an early January peak at $169K, a mid-quarter spike to $273K, and then a decrease to $183K. Downloads for MyFitnessPal reached 94K in early January, followed by a general decrease to 60K. Active users saw a high of 3.13M in early March, with a slight decline to 2.83M by the end of the quarter.
WeightWatchers: Weight Health, also from the US, experienced fluctuating revenues, with a peak at $175K in mid-January, and ending the quarter at around $147K. Downloads saw a steady decline from 33K to 10K, while weekly active users had a mid-quarter high of 74K and ended at 68K.
Lifesum Food Tracker & Fasting from Sweden saw its revenues peak at $291K in the first week of January, followed by a dip to $125K by March's end. Lifesum's downloads started strong at 115K, then dropped to 33K, with active users peaking at 608K in early January and decreasing slightly to 575K.
Lastly, the UK's Calorie Counter + showed growth in revenue from $95K at the end of December to a high of $132K in late March. Downloads peaked at 27K in early March, followed by a decrease to 15K, with active users showing an overall increase from 72K to 92K in early March before settling at 77K.
For more detailed insights on the performance of food and diet tracking apps, Sensor Tower's platform offers comprehensive analytics.
